Hawaii visitors have spent more than 36,000 nights in the top tier of hotels booked by Hawaii Aloha Travel agents so far this year. Overall, bookings are up 13 percent over last year, according to travel agency owners Bruce and Yaling Fisher. Four of the top six hotels are on Maui, one is on Oahu and one on Kauai.
The Royal Lahaina Resort on Maui is the most popular hotel for HAT agents and their guests, with 2,431 room nights booked from January 1 through November 5, 2010. Right behind with 1,855 room nights is Maui’s Royal Kahana. The Royal Kahana is operated by Outrigger Hotels and Resorts, which has 25 properties in the Hawaiian Islands. HAT agents booked 7,675 room nights across the Outrigger hotels and condominiums, the largest number for any hotel group.
The third most popular hotel is the Aston Kauai Beach at Makaiwa with 1,588 room nights. Aston Hotels and Resorts in Hawaii hosted 7,421 stays by HAT guests, making it the second highest hotel group.
Another Maui hotel, the Hyatt Regency Maui Resort and Spa, had the fourth highest number of room nights, at 1,310. Hyatt has one property each on Oahu and Kauai, as well as Maui. Overall, it placed fifth in the number of room nights per hotel group with 2,458, behind Sheraton Hotels and Resorts (4,711) and Aqua Hotels and Resorts (3,438).
Bruce Fisher credits the dedication of HAT agents for the increase in bookings. “Our agents are extremely disciplined and responsible, they take this job very seriously. They know what they have to do to get the job done. Our agents are focused on giving the best customer service because their livelihood depends on it.”
The Aqua Park Shore Waikiki was number five in the number of room nights booked with 1,288. Aqua Hotels and Resorts operates 15 properties with locations on five Hawaiian Islands: Oahu, Maui, Kauai, Molokai and Lanai. Sheraton Hotels and Resorts has five Hawaii properties, two on Oahu and one each on Maui, Kauai and the Big Island of Hawaii. The Sheraton Maui Resort and Spa was the sixth most popular destination for Hawaii Aloha Travel customers with 1,108 room nights.
Hawaii Aloha Travel has been in business since 2001, and currently employs 14 agents with an emphasis on travelers to Hawaii.
(This story updates a previous version which focused only on hotels of the top management groups. 36,000 room nights includes bookings across the properties of the top hotel groups listed here.)