Aloha, and welcome to another episode of the Hawaii Vacation Connection Podcast. I’m Bruce Fisher, also known as AlohaBruce. Today, I’m sharing my impressions of Maui Tourism after my recent visit—my first time back in over a year. NOTE: the notes below are just that. To get more of my insights, please actually listen to the podcast!! If you’re planning a trip to Maui, you may find this helpful as I delve into the pros and cons of the island one year later, with insights on key properties and attractions.
The Pros
Fewer Crowds, More Space
Much like during the pandemic, Maui is currently less crowded, which has its perks. For instance, I spent time at Wailea Beach during sunset, and to my surprise, I only counted about 25 people on the beach and in the water. The sunsets are as spectacular as ever, and with fewer people around, it feels like you have the island almost to yourself. This less-crowded experience extends to restaurants, beaches, and tourist hotspots, offering a more intimate and peaceful vacation experience.
Lower Prices on Local Products and Souvenirs
With fewer visitors on the island, many local businesses are offering great deals on products and souvenirs. Whether you’re shopping at Whaler’s Village or browsing local shops and kiosks, you’ll notice that prices on items like hats, clothing, and other souvenirs are more competitive than usual. For instance, I bought a hat at Whaler’s Village that would normally cost $30, but I snagged it for just $21—a great example of the discounts you can find. Souvenir shops are responding to the dip in foot traffic by offering lower prices, making it a perfect time to grab some Hawaiian keepsakes. From locally made jewelry to artwork and clothing, you’ll find deals that allow you to take home a little piece of Hawaii without breaking the bank.
Affordable Airfares and Lodging
Airfare to Hawaii has become more affordable, and we’re seeing some great deals for Maui. There has been a slight dip in the number of flights, but the available flights offer good prices. Condos, in particular, are offering better rates, and many hotels are starting to push free nights as incentives to attract visitors. It’s a good time to consider visiting if you’re looking for value.
The Cons
Car Rental Woes
One of the first negatives I encountered upon arriving in Maui was the car rental experience. Despite a beautiful new car rental facility, the lines were long and the staffing felt inadequate. Even with a “quick get in the car and go” option, there were delays and confusion at the counter. It’s a small inconvenience, but it’s something to be aware of, especially if you’re arriving during peak times.
Emotional Sensitivity and Stress
Maui is still healing from the devastating fires, and there’s a noticeable emotional weight in the air. When I stopped at a few local spots like Krispy Kreme in Kahului (where we only have Krispy Kreme on Maui, by the way!), I could sense a bit of stress and sensitivity from the locals. This is understandable given the challenges the island has faced, and I think it’s important for visitors to be aware of this and approach their trip with empathy and respect.
Property Insights
The Fairmont Kea Lani: A Serene Luxury Retreat
During my recent visit to Maui, I stayed at the beautifully renovated Fairmont Kea Lani in Wailea. This property is a true gem, and with fewer tourists on the island right now, the experience was even more peaceful and luxurious. The resort itself is stunning—recent renovations have refreshed the entire property, making it feel modern while retaining that classic Hawaiian elegance.
What struck me most during my stay was how empty the property felt. While this might seem like a downside, it worked in my favor. I had the pool and many of the resort’s other amenities almost entirely to myself. If you’re looking for a luxurious and tranquil experience in Maui, this is the perfect time to visit the Fairmont Kea Lani.
The spacious suites and villas at the Fairmont are perfect for families or couples looking for a bit more room to spread out. The rooms have been beautifully redone with modern touches while still offering the comforts of home, including spacious bathrooms and private lanais with breathtaking views of the Pacific.
Additionally, Fairmont’s location in Wailea puts it close to some of the most beautiful beaches and luxurious amenities on the island. Even though the resort was quieter than usual, the staff was as attentive and friendly as ever, providing top-notch service that made the experience feel extra special.
If you’re looking for a high-end, quieter Maui experience, the Fairmont Kea Lani is a wonderful option right now. You can enjoy the resort’s luxurious amenities, spacious accommodations, and personalized service, all with fewer people around to compete for the best poolside chair.
Kaanapali Shores
In Kaanapali, I spent time checking in on Kaanapali Shores, a property we frequently book for our clients. Kaanapali Shores continues to offer great value, especially for families. These individually owned condos offer full kitchens, spacious rooms, and common areas like pools and BBQs. Even the studios are well-equipped and comfortable, making them a great choice for travelers looking for a home-like experience on Maui.
Royal Lahaina
I also visited the Royal Lahaina, which has undergone significant renovations. The bungalows there have been transformed and are perfect for families, offering the ability to connect multiple bungalows for larger groups. The property’s Hawaiian-inspired decor and stunning oceanfront bungalows, where you can walk straight out to the ocean, are definitely highlights. Plus, the team there takes great care of our clients, often providing free upgrades—just one of the perks of booking through us!
Whaler’s Village
Right in the heart of Kaanapali, Whaler’s Village has become the main hub of activity for visitors, as it’s where many people gravitate instead of Lahaina. The shopping center was quite bustling, although overall foot traffic is down about 30% from normal. Shops were offering some good discounts—think $30 hats for $21—and the atmosphere was upbeat. Island Coffee was packed, and while many shops were open and thriving, restaurants like Leilani’s, which normally have lines out the door, were operating at about 50% capacity. Still, Whaler’s Village remains a vibrant spot to explore during your stay.
Outrigger Kaanapali Beach Hotel
I spent time at the Outrigger Kaanapali Beach Hotel, which Outrigger recently bought. They’ve done a fantastic job renovating the lobby, bringing a fresh, modern feel to the property. However, I only recommend booking the premium rooms, as the traditional rooms haven’t been refreshed yet and don’t quite meet the standard I’d want for our clients. Fortunately, Outrigger is planning a $70 million renovation that’s set to begin in September, so this property is on its way to becoming a top-notch destination. My only hope is that they maintain the property’s traditional Hawaiian charm, which has always made it unique—things like the kukui nut lei traditions and the presence of local historians right in the lobby are special touches that make this hotel stand out.
Unique Cultural Experiences
One of the wonderful things about visiting Maui right now is the opportunity to connect more deeply with Hawaiian culture. With fewer tourists, there’s more room for authentic experiences that might otherwise be crowded. For example, at the Outrigger Kaanapali Beach Hotel, there’s a dedicated space in the lobby where local Kupuna (respected elders) and Hawaiian historians share stories, traditions, and music with guests. I was fortunate enough to witness this firsthand, and it’s a beautiful way to gain a deeper appreciation for the rich culture and history of the islands. These experiences add an invaluable layer to your trip, making your visit more than just a vacation—it’s a journey into the heart of Hawaii.
Final Thoughts
Maui is in a unique phase right now, balancing recovery with the desire to welcome visitors. While there are some cons to be aware of—such as the emotional sensitivity on the island and some operational hiccups—the pros of fewer crowds, great deals, and stunning natural beauty make it a worthwhile destination to consider.
If you’re considering visiting Maui, it’s important to get the full picture before deciding. Contact us at Hawaii Aloha Travel, and we’ll help you figure out if it’s the right time for you to go. As always, we’re here to provide personalized advice and planning to ensure you make the most of your Hawaii vacation.
Mahalo, for reading. If you have any thoughts or questions, drop me a line at bruce@hawaii-aloha.com. I’d love to hear from you and continue sharing more insights with you all.