We’ve Been Telling You So: Hawaii Vacations Are A Great Deal
It seems Hawaii-Aloha.com will be getting some heavyweight clout as we pursue our mission to make you aware of the terrific deals you can take advantage of on your Hawaii vacation.
The state has announced a $4.5 million winter promotional campaign to help lure you to our islands for the remainder of the year. Add that to the more than $12.5 million in emergency funding that has been devoted by the state and businesses to combat a slump in tourism, and you’ll be hearing and reading a lot more about how a Hawaii vacation can be more reasonable now than it was last year – the economy not withstanding.
The key component in the promotion is Hawaii’s VALUE as a destination, which is intended to dispel the perception that the Islands have become too expensive.
Hawaii actually has become more affordable for many, possibly for the first time in years. Despite rising airfares, a Hawaiian vacation package costs less this year by hundreds of dollars compared with last year. Some hotels are offering complimentary extra nights or breakfasts, and more businesses are offering two-for-one deals on activities.
The new winter campaign will depict humpback whales, hula dancers and breathtaking scenery in newspaper travel sections, and targeted search and banner ads will appear on several Web sites. In addition, a major public relations effort is in the works to generate travel stories, photos and blogs about the sights, sounds, flavors and activities of the Islands.
Aside from the turmoil in the economy this year, Hawaii has had to deal with the sudden shutdown of Aloha and ATA airlines, two major carriers serving the Islands from the West Coast. The state also lost two cruise ships.
This new campaign is an effort to remind you that Hawaii offers plenty of value as you consider the cost of your vacation.
Of course, Hawaii-Aloha.com has been informing you about that value all along. Our agents are tuned into all the offers, deals and incentives available, and you can tap in by selecting one from our home page or calling 1-800-8771.
Posted by Jim Winnpenny
Add comment October 3rd, 2008
