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Painting the ‘Spirit of the Islands’

It’s likely that Alaska Airlines has the most colorful plane flying the friendly skies. The carrier finally chose which artwork would be painted onto a 737 Boeing plane, and it looks like this:

The design depicts the “Spirit of the Islands,” the contest theme, with a scene from ancient Hawaii. It shows a voyaging canoe sailing toward our Hawaiian shorelines, as well as bright, yellow hibiscus (state flower) and a map of the Hawaiian Island chain.

Honolulu high school student Aaron Nee won the “Paint the Plane” contest, in which more than 2,000 entries were submitted from kindergarten to high school. He gets a free trip for four to any of the carrier’s destinations and a $5,000 scholarship. According to the release, he plans to take his family to New York to see snow for the first time!

Alaska Airlines celebrates five years of service to the islands, and with a contest like this, it will definitely keep that trend going. What a great marketing idea. To get everyone involved – including the government, arts, education and tourism community – as well as promote their company and the creative minds of today’s youth is just brilliant!

And having the most colorful plane in the skies isn’t so bad either. It’ll be great for business, as one of the most recognizable planes out there.

Posted by: Bruce Fisher on Jun 5, 2013