Paia: Maui’s Coolest Little Town

Hawaii Aloha Travel > Blog > Paia: Maui’s Coolest Little Town

Welcome to the “coolest little town” on Maui!

Located on the northern coast of the island, Paia is filled with so much color and so much history that it’s ready to burst at the seams. It’s an old plantation town turned beach town, and at the end of Hana Highway, this is as chill as it gets.

Surf bums, tourists, locals and hippies frequent through the vibrant vintage boutiques and quaint art galleries that paint the town. It’s also become quite the place for the free-spirited folk or any folk, for that matter, who enjoy arts, music and culture.

Not many realize, however, just how old this place is. Paia’s over a century old! It all started in the 1800s – with the Paia Sugar Mill and then the Paia Store, which supported the plantation workers. Back then, it was a mixed pot of different cultures and races. In fact, immigrants from China, Japan, Korea, the Philippines and Puerto Rico ended up living together and without realizing it, helped write the history of Paia.

A history which also includes the sport of windsurfing. Because the town’s near many famous windsurfing spots, including Hookipa and Spreckelsville, it’s also become the windsurfing capital of the world. During the 80s and 90s, an influx of windsurf enthusiasts discovered this mecca. Most of them never left, choosing to make Paia a home away from home.

Here’s a quick summary of what you can expect in Pā’ia:

  • Art and shopping: Pā’ia is a haven for artists and art lovers, with numerous galleries showcasing local talent. You’ll also find unique boutiques selling everything from handmade jewelry and clothing to surfboards and souvenirs.

  • Food and dining: From fresh seafood and plantation-style cuisine to organic cafes and trendy food trucks, Pā’ia offers a diverse culinary scene. Don’t miss out on trying some local favorites like malasadas (Portuguese donuts) and shave ice.

  • History and culture: Pā’ia has a rich history dating back to the 19th century, and you can learn about it at the Alexander & Baldwin Sugar Museum. The town is also home to a vibrant Native Hawaiian community, and you can experience their culture at events like the Maui Invitational Canoe Festival.

  • Beaches and activities: Pā’ia is just a short drive from some of Maui’s most beautiful beaches, like Hookipa Beach, a world-renowned surfing spot. You can also go hiking, biking, or horseback riding in the nearby mountains

PAIA, MAUI • About 4 miles into your drive to Hana from Kahului

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