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Hawaii Five-0 sustains its ratings momentum this week

After really h3 back-to-back episodes, we can safely say Hawaii Five-0 has sustained its ratings momentum. The show was first in households and overall viewers Monday night, raking in an audience of more than 10 million live viewers for the first time this season. It also posted its best deliveries in adults 18-49 (2.3) and 25-54 (3.2) since the season two finale on May 14.

Five-0 was just one of the CBS programs that surged to season-highs in viewers and key demos, joining 2 Broke Girls and Mike & Molly in leading the network to its highest-rated Monday of the season. But it was also without some stiff competition, as ABC aired a holiday special of Extreme Makeover: Home Edition in place of Castle (which will return next week with its Christmas episode).

NBC, which was still tops again Monday in adults and total viewers, also served up the mid-season finale of Revolution. A ratings darling out of the gate, the show has seen a steady, if not significant drop in overall viewers week-to-week. It’s also down from a monster 4.1 in adults in early September to a 2.9 for Monday’s fall swan song, and will not return to the NBC schedule until March 2013.

One thing that will help Revolution’s return will be its continued pairing with all new episodes of The Voice. The benefit of that lead-in has already given the freshman sci-fi drama a significant bump, though NBC execs have acknowledged that ratings for the show are likely going to drop following the hiatus.

NBC’s Entertainment president has spoken out in support of the hiatus and argues that people will wait for Revolution’s return, but it seems like she’s taking a big risk with that assumption. While cable seasons often implement a hiatus for the sheer purpose of splitting up a season, I can’t see Revolution benefiting a whole lot from such an extended break. After all, you saw what happened to both Flash Forward and The Event.

Regardless, this is good news for Five-0, which will air episode 3.09 “Haw’aw Make Loa” next Monday. After seeing the preview, I have just one question: Does that translate to “The Victoria’s Secret Episode?” At any rate, I doubt many guys will care who’s playing in Monday Night Football next week, which could score another ratings touchdown for our favorite show.

Stay tuned, and as always – Mahalo for reading

Posted by: Bruce Fisher on Nov 27, 2012