Did you know that there’s a shopping day in between Black Friday and Cyber Monday?

It happens on Saturday and gives back to the “little guys” – the smalltime businesses that often don’t get recognized for their help in pushing the economy forward. Small Business Saturday, as it’s called, has become a national trend in American’s shopping world since American Express started the promotional effort in 2010.

Hawaii will be tagging along for the third year in a row, as it supports the small, local businesses throughout the islands; the many mom-and-pops that add to Hawaii’s unique shopping experience. And how could we forget about those entrepreneurs who don’t even own a physical shop? Those business owners who rely on local craft fairs and online markets – like Etsy – to make a living. Saturday is dedicated to them as well. They not only power our economy but also contribute to the unique gifts and souvenirs that Hawaii has to offer.

Last year, Hawaii’s Small Business Saturday attracted about a 100 million shoppers. They came together to “Shop Small” for the holidays. Hopefully this year, there will be more even more.


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