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Hawaii Five-0 Ratings Continues Flat Trend

Blake Shelton is a hardcore cowboy, singer/songwriter and vocal coach extraordinaire on NBC’s Monday night smash “The Voice.” On his most recent album, he had a song asking, “Where did all the good ole boys go?” And if you’re already asking what Blake Shelton has to do with Hawaii Five-0, I’m just going to throw out this suggestion — Maybe Blake should pen a new tune asking, “Where did all the TV viewers go?”

Five-0’s Danno-centric episode Monday managed a 2.1/7.96 in the Nielsen overnight ratings. Again, the numbers were relatively flat. You want silver linings and rainbows? Yes, the demo beat out Castle’s 1.9. Yes, the 7.96 million overall viewers were more than NBC’s Revolution (2.6/7.10, a new series low). But for an episode that was arguably Five-0’s most hyped – and probably most heavily advertised – of the season, you have to wonder with every passing week just how much CBS is looking forward to reaching that magic number for syndication next season, and if the show will have life after that date.

Still woefully perplexed by the season’s overall numbers (and hating to be a Debbie Downer), I reached back into the archives today for the same week numbers from approximately one year ago for several hit shows on ABC and CBS. And here’s what I found:

Monday, November 14, 2011 | Monday, November 13, 2012
(CBS) How I Met Your Mother 4.5 • 10.38 | 3.0 /7.95
(ABC) Dancing With The Stars 3.4 • 18.49 | 2.1 • 13.79
(CBS) Two Broke Girls 4.8 • 11.67 | 3.2 • 8.94
(CBS) Mike and Molly 4.4 • 12.23 | 3.0 • 9.24
(CBS) Hawaii Five-0 3.3 • 11.46 | 2.1 • 7.96

If you’re keeping score at home, that’s a difference of roughly 14.5 million live viewers vanishing on a Monday night. And if you’re looking at the demo, you’ll see Five-0’s 1.2 drop is the least significant among the shows listed. Translation: The disappearance of live viewers is officially not just a Hawaii Five-0 problem anymore, and for the first time this week CBS head honcho Les Moonves talked about looking for way to get paid for all TV network viewing through metrics that would measure more time-shifted viewing.

“People have to stop looking at overnight ratings,” says Moonves. “We will make it a priority to get paid for all our viewing.”

It’s the first huge acknowledgment by CBS Corp. that time-shifted viewing has changed the TV landscape. And in the process it hopefully stops some of the nail-biting and hand-wringing by Hawaii Five-0 fans since the season 3 premiere in September. This girl included.

Posted by: Bruce Fisher on Nov 13, 2012