During the first half of this year, tourism between China and Hawaii has jumped by nearly 50-percent, according to the Hawaii Tourism Authority. Today, that connection grows even h3er after Hawaiian Airlines announced this morning that it will be partnering with Air China and China International Travel Service (CITS).

Hawaii will be seeing more visitors from China in the near future.

The alliance will promote Hawaii vacations to the budding outbound travel market in China, according to a Hawaiian Airline press release. This fits nicely with CITS’s new product line – “Next Stop Hawaii, The Most Beautiful Place to Go.” Earlier this year, Hawaiian launched services between Honolulu and Seoul, a major hub for flight connections in Asia, and boosted capacity on its direct route by 75-percent.

“We see great potential in China as a new source for visitors who enjoy coming to Hawaii and we are already carrying significant numbers on our flight from Seoul,” Peter Ingram, Hawaiian’s executive vice president and chief commercial officer, said in the release.

In addition to the partnership, Hawaiian will be launching a Chinese-language website (www.HawaiianAirlines.com.com) featuring travel information and imagery to promote Hawaii’s brand among China travelers.

Photo Credit: Hawaiian Airlines


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