Our Story

HAWAII-ALOHA.COM is the official web site for HAWAII ALOHA TRAVEL, LLC (HAT), a licensed Travel Agency located in Honolulu, License #5750. HAT is a (IATAN) International Airlines Travel Agent Network certified agency and carries memberships and certifications in the following organizations: (HVCB) Hawaii Convention and Visitors Bureau, (CLIA) Cruise Line International Association certified.  (BBB) Better Business Bureau, (ASTA) American Society of Travel Agents, and (OSSN) Outside Sales Support Network and (NACTA) National Association of Commission Travel Agents. HAT carries a 1 million errors and omissions policy and maintains a client trust account at First Hawaiian Bank.

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About Yaling Yu Fisher, Owner
Yaling Yu is native of Taiwan who moved to the United States in 1992 and got her bachelors degree in marketing, management and retailing at Southern Illinois University after studying engineering working with micro fibers in the garment industry for 3 years in Taiwan. She then went on to get her Masters Degree in Fashion Design at Western Michigan University with a strong focus on marketing, CAD and computer science. Before moving into the private sector, she got certified in purchasing management at San Jose State University and then began working in in Silicon valley during the Internet Technology boom of the mid to late 90's. Yaling was quickly promoted from purchasing agent to product management working for major computer companies such as Microland Inc. and Synnex Information Technology Corporation. Yaling began Hawaii Aloha Travel in 2000 after to moving to Hawaii to start a new chapter in her life and to fullfill a lifetime goal of being a business owner. Under her guidance Hawaii Aloha Travel has grown to become one of the largest locally owned travel agencies in Hawaii and in March 2005 and 2006 HAT is rated one of the top 10 travel agencies in Hawaii by Pacific Business News.  My Blog


About Bruce Fisher, Owner
Bruce is originally from Miami Beach Florida, but has lived in Hawaii for the last 16 years where he received a bachelors degree in Psychology from Hawaii Pacific University. Always a entrepreneur at heart, Bruce has had a multi-faceted career from inventing and holding a US patent for a storage caddy for remote control devices to a radio broadcasting career in Miami, Connecticut and Hawaii. Bruce was the first reporter to reach Kauai as a radio journalist for KGU radio in Honolulu after Hurricane Iniki in 1992 and did National feeds for CBS and Associated Press. Bruce became a pioneer in the internet marketing field in 1996 in Hawaii when he created and then later became the CEO of HAWAII-ALOHA.COM inc. Very early in his Internet management career Bruce recognized the importance of search engine rankings and their relationship to the success of websites. As a result, Bruce has used his knowledge to create, manage and market hundreds of websites in Hawaii including the PLANET-HAWAII.COM, HAWAII CONVENTION CENTER, ASTON HOTELS AND RESORTS, HAWAII PRINCE HOTELS, DOUBLETREE HAWAII, HAWAII DEPARTMENT OF HEALTH just to name a few. In 2000 he partnered with Yaling Yu to create Hawaii Aloha Travel and has devoted his skills exclusively to managing and developing the company. Bruce has a passion for success and helping others around him to achieve their personal and financial goals. Bruce enjoys working with customers and booking trips every day. He enjoys writing and has contributed/appeared in stories for the WALL STREET JOURNAL, USA TODAY, TRAVEL WEEKLY, TRAVEL AGENT MAGAZINE, TRAVEL AGENT MAGAZINE - HOME BASED, TRAVELAGE WEST, TRAVEL TRADE, SMARTER TRAVEL, HONOLULU ADVERTISER, HONOLULU STAR BULLETIN, PACIFIC BUSINESS NEWS, HAWAII BUSINESS, TRAVEL CHANNEL - HAWAII'S DO'S AND DONT'S. Our Podcast My Blog



Our Agents

HAWAII-ALOHA.COM has created an agent network team second to none in the industry. We have pioneered a system that is a win-win for everyone involved.  Each agent is responsible for his/hers booking and at the same time backed by our support team and customer services personnel. All HAT agents are home based, in Hawaii, and are connected real time using VOIP phones, instant messaging and email to our main office.  Our agents have a vested interest in making sure everything goes smoothly with their bookings and that customers are 100 percent satisfied because agents are commissioned on every booking they do for clients. As a result, they are very customer service oriented and  involved in every detail of the bookings they do for customers.


We're in Hawaii and know it best

We work directly with you, giving you valuable advice and personal service, we actually live in Hawaii and have helped thousands of people plan trips to the islands. We're a new breed of travel agents who understand Internet travel purchasing, understand what people want and seek to meet their needs in this very competitive arena. Every quote we provide to potential customers is researched by comparing our prices to that of major vendors such as Expedia, Travelocity, Orbitz and many others travel vendors. Additionally, we offer a price matching lowest price guarantee program for those customers who wish to use the priceline or Hotwire model to book travel.

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Pay when YOU want to, no pressure

No high pressure tactics are used to get you to purchase a package, on the contrary we want you to know all the details about your trip BEFORE making a commitment. You do not have to pay for your trip up front.  With a deposit of 50.00 per person your reservation is booked, the balance has to be paid 30 days before your departure. Many customers put themselves on their own payment plans by calling in payments to us as they wish as funds become available. We take all major credit cards for your purchase and can take multiple credit cards, checks are also welcome.

Travel Protection

We offer cancellation/waiver insurance, depending on which package you go with, which costs as low as 34.00 dollars per person. With this insurance you can cancel or change your plans up until the day you leave with no penalty. You can also take advantage of lower prices if the price of the package goes down before you scheduled departure date.

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Buying power

Hawaii Aloha Travel (HAT) is backed and endorsed by Hawaii's largest wholesale travel providers. These wholesalers are a major driving force in Hawaii's travel industry representing 80 percent of all travel booked to the islands. As a result, they have tremendous buying power by blocking thousands of airline tickets, hotel/condo properties and cars. HAT taps into this buying power by choosing best possible value, selection and savings for each of its customers. We match our customers with the right wholesaler, for the right price, with the best value, the first time. That's our promise.