Blake Shelton is a hardcore cowboy, singer/songwriter and vocal coach extraordinaire on NBC’s Monday night smash “The Voice.” On his most recent album, he had a song asking, “Where did all the good ole boys go?” And if you’re already asking what Blake Shelton has to do with Hawaii Five-0, I’m just going to throw out this suggestion — Maybe Blake should pen a new tune asking, “Where did all the TV viewers go?”

Five-0’s Danno-centric episode Monday managed a 2.1/7.96 in the Nielsen overnight ratings. Again, the numbers were relatively flat. You want silver linings and rainbows? Yes, the demo beat out Castle’s 1.9. Yes, the 7.96 million overall viewers were more than NBC’s Revolution (2.6/7.10, a new series low). But for an episode that was arguably Five-0’s most hyped – and probably most heavily advertised – of the season, you have to wonder with every passing week just how much CBS is looking forward to reaching that magic number for syndication next season, and if the show will have life after that date.

Still woefully perplexed by the season’s overall numbers (and hating to be a Debbie Downer), I reached back into the archives today for the same week numbers from approximately one year ago for several hit shows on ABC and CBS. And here’s what I found:

Monday, November 14, 2011 | Monday, November 13, 2012
(CBS) How I Met Your Mother 4.5 • 10.38 | 3.0 /7.95
(ABC) Dancing With The Stars 3.4 • 18.49 | 2.1 • 13.79
(CBS) Two Broke Girls 4.8 • 11.67 | 3.2 • 8.94
(CBS) Mike and Molly 4.4 • 12.23 | 3.0 • 9.24
(CBS) Hawaii Five-0 3.3 • 11.46 | 2.1 • 7.96

If you’re keeping score at home, that’s a difference of roughly 14.5 million live viewers vanishing on a Monday night. And if you’re looking at the demo, you’ll see Five-0’s 1.2 drop is the least significant among the shows listed. Translation: The disappearance of live viewers is officially not just a Hawaii Five-0 problem anymore, and for the first time this week CBS head honcho Les Moonves talked about looking for way to get paid for all TV network viewing through metrics that would measure more time-shifted viewing.

“People have to stop looking at overnight ratings,” says Moonves. “We will make it a priority to get paid for all our viewing.”

It’s the first huge acknowledgment by CBS Corp. that time-shifted viewing has changed the TV landscape. And in the process it hopefully stops some of the nail-biting and hand-wringing by Hawaii Five-0 fans since the season 3 premiere in September. This girl included.

Since 2006 Bruce Fisher has been publishing the Hawaii Vacation Blog and the Hawaii Vacation Connection Podcast which, create daily content about Hawaii Travel and Tourism. This Blog is the only online resource providing Hawaii-based information aimed at travelers seven days per week. Postings reflect the Hawaiian Islands, their culture and their lifestyle as accurately and thoroughly as possible.
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6 COMMENTS

  1. True that “that time-shifted viewing has changed the TV landscape” , but the problem is that when you take a look at the dvr numbers, Hawaii 50 is not getting a big improvement there anymore. People is not even dvr it to watch it later. Revolution and Castle get higher dvr numbers than Hawaii 50. And the rest of CBS dramas are getting higher dvr numbers than Hawaii 50 too. So sadly Hawaii 50 won’t bring much more money after those dvr numbers.

  2. Total numbers show that folks are watching less TV, which is a good thing, Maybe they are out for a walk or at the gym, which is even a better thing. I must admit my fave of the 5 shows listed above is Dancing with the Stars, then 2 broke girls, then the voice, then ‘How i met your Mother, with Hi Five-O last place.

  3. H50 got very lucky for 2 years because NBC had nothing on, and Castle was just a modest performer. It should had been able to attract a loyal fan base. This season numbers are proving that the show didn’t accomplish that. Suddenly NBC has a new better show and viewers leave H50. No good at all. The characters have not been able to click with the viewers.
    Advertisers only pay for live viewing. And CBS knows that. Those words are only networks press releases to make their shows look stronger than they really are.

  4. Julia, DVR numbers are down across the board. It’s not just a Hawaii Five-0 problem, much like Live+3 or Live+7. People are finding ways to watch their favorite shows that simply aren’t monitored, and they’re doing it in droves. I know people who watch TV on their tablets exclusively. I have friends who have cancelled their cable subscriptions and use Netflix, Hulu Plus, Apple TV, Slingbox and a myriad of other devices whose numbers are not counted in time-shifted viewing. The TV model as a whole is extremely off-kilter right now, and networks are going to see this decline continue as more and more options are made available.

  5. The dvr list is out there to see.
    Even if numbers are down for everyone, the important point is how h5o does when u compare its numbers to the rest of the CBS shows in that dvr list.
    And there u can see that the rest of the CBS shows get a better dvr results than h50.
    Same thing as live viewing, h50 is the last rated show from Monday to Thursday except for Vegas. Same happens in the dvr list.
    And I can bet that if we could have a list of the rest viewing possibilities, the result would be the same thing.
    It doesn’t matter the type of viewing, at the end, h50 is the last one in the CBS viewing list.
    So again, thanks TNT !

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