Did Hawaiian Airlines try to pull a “fast one” On their website?
May 15th, 2008
Hawaiian Airlines announced today, that just a few days after they started to add their insurance waiver to each of their bookings without notifying customers, they stopped the program. They claim that they didn’t get any complaints from customers but that’s kind of hard to believe. It’s also hard to believe that they could make a decision to do this prematurely, blaming it on poor execution and lack of communication. Hawaiian Airlines is a pretty nice sized bureaucracy and things don’t happen in a vacuum, especially in their online division. It’s interesting to note that their engine is supplied and developed by the same folks over at Panda Travel who owns Get2Hawaii.net, the technology company behind Hawaiian Air Online. This is a huge local travel agency who’s been closely affiliated with Hawaiian Airlines practically since the beginning of its existence. This sweetheart relationship between these two companies have led to a spin off of several affiliate sites all which are run really by the same company however, travel agents pay them a yearly fee for their booking engine. if you’re shopping around on the Internet you know what I’m talking about. There are tons of these cookie-cutter online websites for Hawaii which all have the same exact looking booking engine and the prices are all the same. None of these affiliate sites had the extra insurance automatically added so that makes me think that they knew exactly what they were doing when they started to add the insurance without allowing the customers to choose for themselves.
The situation here with Hawaiian Airlines online portal is just another reason why it’s important to use a travel agent to book Hawaii, preferable an agency here in Hawaii like us. We will protect you and make sure that you know exactly what you’re purchasing because you’re speaking to a human being who lives here and works here in Hawaii. We always make sure that our customers are aware of what they’re getting and what they’re not getting and our prices 90% of the time are cheaper than the online portals.
Entry Filed under: Big Island, Hawaii Vacation Links, Kauai, Maui, Oahu
2 Comments Add your own
1. Dave | May 19th, 2008 at 2:04 am
I believe the latest Hawaiian Airlines booking engine was built and designed internally at Hawaiian airlines with the help of consultants from Microsoft. Before that, the booking engine was designed & developed entirely in-house at Hawaiian.
However… If you are on the Hawaiian Airlines website and try to book a “package”, (Air, Hotel & Car) you leave the Hawaiian Airlines website and go to the get2hawaii.com website which is co-branded (Private label) to look similar to the Hawaiian Airlines website. It is not the Hawaiian Airlines website, just look at the URL) Since it looks similar to the Hawaiian Airlines website, I would assume most people never realize they have left the website.
I believe they used WWTE, the private label booking engine operated by Expedia before that. (Same thing, it looked like the Hawaiian Airlines website, not Expedia)
I believe this is why you didn’t see the the travel insurance option change on the Get2Hawaii.com or the Expedia, private label websites. (Hawaiian Airlines does not control or operate them)
As far as I know… Hawaiian Airlines can test whatever changes they want to their own booking engine and this has no effect on other third party booking engines.
Things seem to change so fast. I would speculate that Hawaiian Airlines conducts limited tests & tweaks their booking engine all the time without notifying the public. But yeah… This one got a bad reaction.
2. admin | May 19th, 2008 at 8:15 am
Aloha Dave, thanks for clarifying that for us!
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